Eben Frederick, President, Baltimore City Chamber of Commerce
You are more likely to be able to count on the employee, who is prepared at home, for helping you in your business crisis. The employees’ needs at home will always supersede your need for them at work. A more prepared and resilient workforce will be an asset to you.
What you say and how you say it during a crisis might be the greatest determinant in whether your crisis will continue to escalate or will stabilize. Execution of your well-planned communication process will steer your crisis toward stabilization rather then continued escalation. The latter condition will cause all your subsequent crises.